It
1927 · 72 min · US
Directed by Clarence G. Badger
Clara Bow, 1927, from Elinor Glyn's story: a shopgirl who has It (the quality Glyn invented as a brand) and uses it on her department-store boss (Antonio Moreno). Clarence Badger directed for Paramount; Glyn appears as herself. Bow is the reason the word stuck. The Coney Island date, the yacht, the roommate who is the other kind of girl. It is a late silent about class as a look you can put on, and Bow putting it on so hard the picture still feels like a dare.
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Public domain presentation
Public Domain Source
Wikimedia Commons · FM-54; File:It (1927).webm; 928x720
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